It is a matter of manual skill…although technology helps a lot. We are like traveling in a high speed train. Computers, programs, printing machines… they all directly take us to the final view of the project and allow us to create what we couldn’t even imagine short time ago.
We go fast ahead, no doubt, but if we take a stop and try to think about a way to describe our job…three only words come to our head: “manual skill counts”.
Infact, progress and technology are not enough.
What we need is to combine them with artisan and artistic abilities, like painting, drawing and every craft talent at hands. The artisan and manual part of a graphic work makes it real unique. We link our graphic identity to the uniqueness of the result.
And a unique result means a unique client.