Beyond the structure For a company, participation in an international trade show is one of the most strategic investments of the year. Yet, too often the focus is solely on the logistical and dimensional aspects. The real quantum leap occurs.. Read more
Stand in collective vs. custom stand Practical guide to choosing a booth: (with the experience of Graphis Studio) Participating in a trade show requires a strategic decision: invest in an exclusive custom booth or join a collective (consortium, association, business.. Read more
Maximizing Fair ROI: The Guide to Setting Budgets and KPI Measures. Participating in an international trade fair (such as the Transport Logistic in Munich or the Fruit Logistica in Berlin) is often the heaviest item in a company’s marketing budget… Read more
Why is the choice of trade show the first (and most important) step to success? Participating in an exhibition event is one of the most significant investments a company can make. It is not just the cost of exhibition space,.. Read more
Learn the 5 mistakes to avoid when attending a trade show. Practical tips for exhibitors and companies that want to get real results. Attending a trade show is a great opportunity to get your brand out there, meet customers and.. Read more
