Designing to sell: the importance of layout and meeting areas at trade shows The company knows it well: the success of a trade show is not measured (only) by compliments on the stand’s design, but by the number and quality.. Read more
Designing to sell: the importance of layout and meeting areas at trade shows The company knows it well: the success of a trade show is not measured (only) by compliments on the stand’s design, but by the number and quality.. Read more
Graphis Studio in Miami: Italian exhibition excellence conquers Seatrade Cruise Global 2026 From Italy to the United States, the Graphis Studio signature continues to stand out in the world’s most prestigious trade fair contexts. We recently returned from Miami, where.. Read more
Beyond the structure For a company, participation in an international trade show is one of the most strategic investments of the year. Yet, too often the focus is solely on the logistical and dimensional aspects. The real quantum leap occurs.. Read more
Stand in collective vs. custom stand Practical guide to choosing a booth: (with the experience of Graphis Studio) Participating in a trade show requires a strategic decision: invest in an exclusive custom booth or join a collective (consortium, association, business.. Read more
SICOM Case Study:Consistent brand design “from custom to pre-fitted”: from Transport Logistic Monaco to Let Expo Verona Maintaining identity and recognizability when transitioning from a completely custom booth to a pre-fitted structure is one of the most common challenges for.. Read more
Graphis Studio in ALIS Magazine: the art of exhibition design in the world as told by our CEO Massimo Leonori We are proud to share with you an important milestone for our company: Graphis Studio was featured in an in-depth.. Read more