Spreafico Stand
Macfrut 2026

Graphis Studio is proud to present the exhibition stand project created for Spreafico for the 2026 edition of Macfrut in Rimini. We designed and built an exhibition space capable of conveying freshness, authenticity, and a love for nature—core values of the brand (“Love in every fruit”).

Concept and Design

The architecture of the stand is characterized by an open, bright, and welcoming design. We chose a palette of warm, natural colors, paired with light wood-finish flooring, to recreate a comfortable environment that enhances the vibrancy of the displayed products. The beige structural portals frame the space without closing it off, ensuring excellent visibility from every side of the pavilion.

Visual Communication and Details

The strength of the setup lies in its graphic impact:

• Emotional maxi-graphics: Large, high-resolution panels integrated into the structure showcase flagship products (bananas, avocados, pears), highlighting quality and attention to detail.
• “Pop” Wall: An entire internal wall was customized with a texture of colorful and playful sticker-style graphics (“Our pineapples”, “Berries”, “Our citrus fruits”), creating a dynamic and modern backdrop for the open refrigerators dedicated to displaying fresh produce.
• Co-branding: A corner dedicated to the display of Del Monte products was integrated with elegance and visual consistency.

Functional Areas

The space was designed to optimize the visitor experience and the client’s commercial needs:

• A central reception desk, clean and minimal, for the initial contact with visitors.
• A hospitality and bar area at the back, dominated by the claim “We grow with care, we choose with the heart”, ideal for offering attentive service to clients.
• Several informal meeting stations, furnished with round tables and white design seating, to facilitate B2B meetings in a relaxed atmosphere.