GPT Stand
Macfrut 2026

Graphis Studio handled the design and construction of the exhibition stand for GPT Group and Polycart at Macfrut 2026. The project’s objective was to visually translate the company’s mission related to innovation and environmental sustainability in the packaging sector.

Concept and Sustainable Design

The entire architecture of the exhibition space was designed to evoke nature and ecology:

• The structure alternates large bright surfaces with light wood finish elements, including the flooring, portals, and an elegant system of vertical slats that separates the spaces without closing them off.
• The predominant colors play on shades of green and blue, recalling the brand’s visual identity and visually emphasizing the concept of environmental respect.

Visual Communication and Product Enhancement

The stand’s communication is clear and direct, designed to highlight the values of the exhibiting brands:

• The strong claim “PACKAGING THAT NOURISHES THE EARTH” dominates one of the main walls, immediately capturing visitors’ attention.
• The large wall graphics display vibrant images of fresh fruit and vegetables (such as green apples and romanesco broccoli) associated with the “biomade” line, highlighting the “green” vocation of compostable films.
• Physical products, such as compostable film rolls, are showcased within elegant wood-clad display niches, built directly into the structural pillars.

Functional Areas

The space, open on two sides, is divided into functional zones to optimize the B2B experience:

• A corner reception desk at the stand entrance for initial contact with visitors.
• A central area for quick meetings, equipped with a round table and modern white seating.
• A comfortable, more private lounge area, furnished with white armchairs and enhanced by a wooden slat suspended ceiling with integrated lighting.
• An equipped wall with a large monitor for digital presentations and open shelves for displaying additional packaging samples